Merry Bloody Christmas

For our agency Christmas Card we wanted to fight period poverty in the UK. So we launched Merry Bloody Christmas with the charity Bloody Good Period. Creating a jewell encrusted tampon bauble. The perfect decoration for any Christmas tree. Sent out to clients and industry press in luxury boxes, it encouraged recipients to share online and when they did we donated sanitary products to the charity. By the end of the campaign we donated over 12,000 products! Which was bloody good.